Our approach

Calm software. Honest about your data.

We have a simple belief: good software gets out of your way, respects your attention, and asks as little of your data as possible. Here's how we actually build — including the parts most companies don't put in writing.

Your data is yours Privacy-first On-device intelligence No dark patterns Fair pricing Fewer features, done properly

How we think

Five things we don't compromise on.

Your data is yours

We collect the least we need to make a product work, we never sell it, and you can export or delete it whenever you want — whether an app stores nothing at all or needs an account to function.

Privacy-first by default

On-device where we can, minimal-data where we can't. Different apps need different amounts of data — we're honest about where each one sits and never collect more than the task requires.

Intelligence that respects you

Smart features run where your data already lives — on your device. When the cloud is genuinely needed, we send only what the task requires and never hand your identity to advertisers.

No dark patterns

No manufactured urgency, no guilt-trip cancel flows, no burying the off switch, no holding your data hostage behind a renewal. If a trick only works because it manipulates, we don't ship it.

Fair monetisation

We charge for software honestly. Kept is a one-time purchase. Veyago travel is free with a clear, optional subscription. Either way, you are never the thing being sold.

Fewer features, done properly

A small catalogue held to a high standard. We'd rather make one thing that endures than ten that don't. Every screen earns its place; every feature justifies its cost in complexity.

Privacy, across a spectrum

Honest about where each app sits.

Different apps need different amounts of data. We don't pretend otherwise — we're transparent about where each one sits on the spectrum.

Kept

Data Not Collected.

No account, no servers of ours, nothing collected. Everything lives on your device and syncs only through your own iCloud. Its App Store privacy label reads "Data Not Collected" — the strictest category Apple offers.

Veyago travel

Minimal. Honest.

Needs an account to do its job — saving trips, syncing across devices. So we store the minimum: email, display name, and travel preferences. No precise location. Anonymised analytics. Never tracked across other apps.

In short

Our principles.

Your data is yours

Collect the least, sell none, export or delete anytime.

Privacy-first by default

On-device where we can, minimal-data where we can't.

No ad trackers. Ever.

No cross-app tracking, no precise location unless you ask for it.

No dark patterns. Ever.

If a design trick only works because it manipulates someone, we don't ship it.

Fair, transparent pricing

You pay for software. You are never the product being sold.

Fewer features, done properly

Small catalogue, high standards. Quality over quantity, always.

Your data is yours. We mean it.

Read each app's formal privacy policy for the full detail — or just take us at our word and try one.